For Love. Part One.

We are a small company. MIGHTYminnow, small but strong. That’s sort of our unofficial tagline. And at our size, the bottom line is a real consideration. Rent, payroll, expenses… Estimates, calculations, hours, invoices… These mechanisms (which we sometimes find quite tedious, in all honesty) are necessary components of our day-to-day. They are the business counterparts to the creative and technical work we really love to do.

We love making websites. Especially websites that can be easily maintained and that work well on every device and at every size. But making websites takes time and expertise, and for the reasons mentioned above, this usually costs money. Done well, with proper time and care, with tailoring for devices and screen resolutions, it can cost a lot of money.

So here’s the big reveal. And we’re nervous to tell you this, but here goes.

Sometimes money isn’t our motivation. Sometimes we do things for love. (And by “things” I don’t mean sprinkling rose petals on the bedspread, I still mean making websites.) Sometimes we make websites, for love.

Enter Rocket Dog Rescue

rdr-logoMIGHTYminnow and Rocket Dog Rescue have had a long relationship. We haven’t been with them since the start, but we’ve been making them websites since 2007 and in web years (or dog years), that’s a long time. Like MIGHTYminnow, Rocket Dog has an unofficial tagline: for the love of a dog. That’s why they do what they do, and they make nary a dime doing it (in fact, we’re sure it costs them pretty dearly). Out of the depths of their giant hearts, they find the strength to get up every day and rescue – meaning save the lives of – dogs who are destined, by no fault of their own, to be euthanized. That’s huge, generous, and amazing. Rocket Dog saves, one after the other, abused, neglected and abandoned dogs, and to date their courageous and loving volunteers have saved over SIX THOUSAND DOGS. That’s truly inspiring.

It inspires us, and we feel that Rocket Dog deserves all the help it can get. We also believe that the dogs Rocket Dog is working to save *really* deserve all the help they can get. And one of the things that we feel could help Rocket Dog to save more dogs is to have a really great website where people can see the dogs that are up for adoption (or who need a foster home), read their stories, connect with their photos, and see all of the vital information about each dog. And we believe that this website should be beautiful, functional, mobile phone and tablet friendly and overall awesome.

So we made them one…

Part Two »