Archives for March 2015

Google’s Mobile-Friendly Search Algorithm

Mobile-Friendly Search ResultMobile internet usage continues to grow. In fact, global internet usage on mobile devices has surpassed desktop internet usage in 2014 according to ComScore. We at MIGHTYminnow have been early adopters of mobile-friendly standards, and currently ensure our client’s websites are developed to be responsive. A responsive website displays beautifully on devices of all sizes and offers no barrier for user interaction and engagement on mobile devices.

Since Google’s search results are always about relevance, it makes perfect sense that they would serve search results to mobile device users that are mobile-friendly. This is exactly what Google will begin doing on April 21st when Google launches their mobile search algorithm, which will consider mobile friendliness as a ranking factor. Currently Google’s mobile search results include a handy label next to mobile-friendly sites letting users know that these sites will display well on their device. The next step will actually favor mobile sites in the search results. This means that if your website is not mobile-friendly, mobile users will have a hard time finding your website through Google search on a mobile device.

To find out if you website is mobile-friendly, try Google’s Mobile-Friendly Test.

Need help making your website responsive? Have questions? Contact us!

MIGHTYminnow creation RocketDogRescue.org named Best Online Adoption Site

Beast Bay 2015RocketDogRescue.org has won Best Online Adoption Site in the 2015 Beast of the Bay Awards hosted by Bay Woof magazine, beating out many national pet adoption websites. Each year devoted dog lovers in the Bay Area select winners for 56 fun categories from best dog-friendly politician, to best dog-friendly bar.

The minnows at MIGHTYminnow are so excited for our dog loving clients at Rocket Dog Rescue for winning best online adoption site, as well as being runner-up for best rescue group, and runner-up for best thing to happen to Bay Area dogs in 2014, with the recent opening of their Urban Sanctuary & Adoption Center in Oakland.

MIGHTYminnow has had a long and loving relationship with the team at Rocket Dog Rescue and this website has been made with all the usual web development ingredients (WordPress, custom plugins, graphic design & really cute dog photos), but this website has also received a big dose of love from the MIGHTYminnow team. So this win is very near and dear to our hearts. Cheers!

Victory! The Net Neutrality Ruling

NetNeutralityHip, hip, hooray! The FCC has saved the day… or more precisely the internet. Today the FCC voted in favor of Net Neutrality which classifies access to broadband as a telecommunications service. Specifically, internet service providers have been classified as “common carriers” under Title II of the Communications Act of 1934, the same classification given to public utilities and telecommunications provers. Under this ruling all data on the internet will continue to be treated equally, thus preserving the data equality that has inspired and spawned endless services, applications and communication channels that are available today.

This is no more a plan to regulate the Internet than the First Amendment is a plan to regulate free speech. They both stand for the same concept.

– Tom Wheeler, FCC Chairman