Google’s Mobile-Friendly Search Algorithm

Mobile-Friendly Search ResultMobile internet usage continues to grow. In fact, global internet usage on mobile devices has surpassed desktop internet usage in 2014 according to ComScore. We at MIGHTYminnow have been early adopters of mobile-friendly standards, and currently ensure our client’s websites are developed to be responsive. A responsive website displays beautifully on devices of all sizes and offers no barrier for user interaction and engagement on mobile devices.

Since Google’s search results are always about relevance, it makes perfect sense that they would serve search results to mobile device users that are mobile-friendly. This is exactly what Google will begin doing on April 21st when Google launches their mobile search algorithm, which will consider mobile friendliness as a ranking factor. Currently Google’s mobile search results include a handy label next to mobile-friendly sites letting users know that these sites will display well on their device. The next step will actually favor mobile sites in the search results. This means that if your website is not mobile-friendly, mobile users will have a hard time finding your website through Google search on a mobile device.

To find out if you website is mobile-friendly, try Google’s Mobile-Friendly Test.

Need help making your website responsive? Have questions? Contact us!