If you’ve ever added a button or link to your website and labeled it “Click Here,” you’re definitely not alone – it’s extremely common. But from an accessibility and usability standpoint, it’s not ideal.
Why “Click Here” Causes Problems
Accessibility standards like WCAG, WebAIM, and Section 508 all recommend that link text should clearly communicate the action or destination. Generic labels like “Click Here” don’t tell users — or assistive technologies — what the link actually does.
Here’s why that matters:
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Screen readers often read a list of links out of context.
If someone hears “Click here… Click here… Click here…,” they have no idea where those links go. -
Keyboard and switch users scan link text to understand the page structure.
Meaningful link labels help them navigate more efficiently. -
Search engines use link text to understand content relationships.
More descriptive phrasing can offer small but real SEO benefits. -
Users decide whether to click based on clarity.
“Click Here” forces people to read additional surrounding text to know what they’ll get — an unnecessary step.
What To Use Instead
Good link text describes the result of clicking. For example:
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See Loyalty Program Benefits
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Download the Loyalty Overview
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Start Earning Rewards
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Request an Appointment
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View Our Pricing
These options are clearer, more accessible, and more user-friendly.
Don’t Stress — It’s an Easy Fix
This can be one of those simple improvements that make a real difference for accessibility and overall user experience. When we work with clients, we usually flag “Click Here” links as an optional best-practice enhancement.
